Having already worked with Polydor on her UK website, in 2017 we worked with Lady Gaga’s US label Interscope on her worldwide website. Working together with her London-based art directors Lobster Eye to produce the site. It launched in February 2017, a couple of days before her half time Super Bowl performance watched by 117.5 million people.
The site features a number of unusual treatments such as the music page and homepage animated columns but remained fully compatible with mobile and legacy platforms.