In 2016 we produced the official website for Island Songs, an album of collaborations featuring Olafur Arnalds recorded at various locations across his native Iceland.
The campaign took place over 7 weeks with a new composition previewed on the website each week. The content management system allowed the label to simply add in new content as soon as it was created – from Spotify streams as soon as they were available to custom videos documenting the collaboration.
Each track also had a unique hashtag which the site pulled in from each week from Instagram and Twitter.